About this site, our method, and our conflict of interest
Home Care Agency Marketing Guide is a research guide we created at Home Care Agency Blueprint. It helps new home care owners find their first clients and referral sources, using federal agency guidance and platform policies as the reference point.
Who publishes this

Home Care Agency Blueprint, 5 Upper Newport Plaza, Ste. 207, Newport Beach, CA 92660, (949) 873-3224. Written under the direction of founder Scott McKenzie.
Methodology
Facts come from the HHS Office of Inspector General, the Federal Trade Commission, the HHS Office for Civil Rights and Google Business Profile Help, with the Federal Communications Commission for telemarketing rules. We describe the federal anti-kickback rules only at a high level and do not give legal advice; each page tells you to check referral arrangements with a health care attorney. We do not publish client counts, budgets, ad spending figures, returns or search ranking promises, because they differ by market and no one can predict them. This site does not cover hiring, pricing or billing.
Every plan item names its source or is marked as your own planning. The plan shows counts, not scores.
Our conflict of interest
Home Care Agency Blueprint sells courses and coaching to people starting home care agencies. That gives it a reason to encourage you to start or grow an agency. We try to counter that by sticking to cited sources and by keeping sales copy off the guide pages. Each page links to our booking page in the header, in one booking section at the bottom, and in the footer.
Privacy
There are no sign-up or contact forms on this site. The marketing plan saves entries only in your own browser. There are no embedded videos on this site. See the privacy policy and terms on the Home Care Agency Blueprint site.
Corrections
If you find an error, call (949) 873-3224 or use the contact page on the Home Care Agency Blueprint site. Confirmed errors are fixed and the page date is updated.
Want to talk through your options?
A free 15-minute clarity call with Home Care Agency Blueprint. It helps people start home care agencies, so expect that perspective. You do not need a marketing plan first.
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